Can a selfie describe who you are? A snapshot describes a moment. A portrait tells your soul. That's it.

That's the essence of That's It.
The project that gives the democratic chance to enter a real time capsule.
A mirror reflecting the rest of the world and passing through which those who enter
come out with a unique memory, immortalised in the literal sense, by one of the most attentive gazes on the contemporary fashion photography scene.

This capsule, representation of dynamism on the outside and intimacy on the inside,
becomes a true installation at your event, in your city and a vehicle of your brand
values for a unique temporary or special occasion.

The idea was born from the minds of Studio Occhibianchi in Milan and is supported
by the collaboration of the photographer Enrico Labriola who always ends his
projects by saying “That’s it”, meaning “We have finish because in this portrait we’ve
actually find the true You”. For a number of days agreed upon with your company,
organisation or institution, Enrico will be available in the capsule to take portraits of
the people who will enter and to whom their eternal memory will be delivered in real
time.